We first got to know Amit over a coffee that arrived just a little too late—he noticed instantly. A sharp-eyed project manager with a knack for services, he holds firm beliefs about life’s small but telling details: the ideal wait time for a meal, the proper way to manage a queue, and the exact milk ratio in a flat white.

To him, restaurants and cafés are the urban production floor. And the output, he argues, is the customer experience. Yet no one running them had a real way to measure how well they were working—until Servo.

The case for operational intelligence

At Early Game, we are always looking for groundbreaking technology startups that align with our investment thesis—AI-first companies that leverage cutting-edge technology to create seamless user experiences and drive natural virality. Our €1.2 million seed investment in Servo perfectly fits this strategy, and here’s why we believe in this company’s vision.

Revolutionizing Brick-and-Mortar Businesses with AI

Servo operates at the intersection of computer vision and artificial intelligence, unlocking an unprecedented level of real-time analytics for restaurants and other brick-and-mortar businesses. Traditionally, surveillance cameras, in these businesses and elsewhere, have served a passive role—silent witnesses to daily operations. Servo transforms them into active, intelligent data collectors, providing real-time, actionable insights that were previously the exclusive domain of online businesses.

By leveraging AI to analyze live video feeds, Servo enables business owners to identify inefficiencies in workflows and operations, optimize staff allocation and customer service response times, enhance security and compliance through real-time monitoring, and gain deeper customer behavior insights to refine their service offering.

A Strong Market Opportunity

Restaurants and other physical businesses have long struggled with the data gap that separates them from their digital-native counterparts. E-commerce platforms have built-in analytics for user behavior, but brick-and-mortar businesses have lacked similar tools—until now.

Servo is pioneering real-time operational intelligence, providing a new AI-driven toolkit for business owners to manage and grow their operations effectively. Given the increasing demand for AI-powered efficiency tools, we see significant market potential for Servo to scale beyond restaurants into retail, hospitality, and other service industries.

Servo has the potential to become a dominant player in this industry by implementing a freemium model for faster and easier adoption. By lowering the barrier to entry, Servo can quickly onboard a large number of businesses, making its AI-powered insights indispensable. This strategy creates a network effect, where businesses that start with a free plan eventually upgrade to premium services as they realize the full value of the platform. By rapidly capturing market share, Servo can position itself as the go-to solution for AI-driven business intelligence, outpacing competitors and solidifying its lead in the industry. The combination of a high-value product and a viral adoption curve makes Servo a prime candidate for rapid scale and strong retention.

Final Thoughts

Our investment in Servo is more than just a bet on a single company—it’s a bet on the future of AI-powered operational intelligence. Servo is uniquely positioned to bring the power of AI-driven data analytics to industries that have long been underserved in this regard. With a strong team, an innovative product, and a massive market opportunity, we are excited to support Servo as they build the future of AI-enhanced business intelligence.

We look forward to seeing Servo revolutionize the way physical businesses operate, and we are proud to be a part of their journey.